Upside-down

Some advertisement caught my eyes in the train.
The photos were taken by Taisuke Koyama (famous photographer),
and bright colorations were effectively used.


When I saw the poster,I realized all the character was written up side down.


Does this happen on purpose ??


I did go to the other car just for confirmation,
and found that the poster was hung on a different way and all the characters were written in the right direction in there.

After all, the poster I saw first was hung in a opposite way by mistake.

But I think this must be a honor for the designer, whose work can trap people who hung up the poster like that.

Because great graphic designs are always have to be balanced perfectly, even if, it's seen from different angles or unintended directions.

This poster was proved the great quality of design by that accident.






色合いがきれいで、ふと目に留まった１枚の車内吊り広告。
写真家小山泰介氏の写真が効果的に使われていて、
しばし見とれていると文字が逆さまなことに気がつきました。

周到に計算されたハズシの要素？

念のため他の車両を覗くと、
そちらは天と地が反転していました。
貼る人の手違いで逆さまだったようですが、
実はこれ、デザイナーとしては名誉なことなのではという気もします。

良質なグラフィックデザインというのは、
グルグル３６０度気まぐれに回転させても、
それぞれの角度でバランスがとれているはず。

上下逆さまの状態でも座りがいいというのは、
まさにデザイナーの腕が立証されたことに他なりません。